Marketing Your Santa Clarita Rental Property Should Be Easy

by | Feb 8, 2022

Need qualified tenants for your rental? Here’s how we market your Santa Clarita rental property with the best in traditional and digital marketing. 

 

In the real estate market, they say it’s all about location, location, location. 

But in the rental market, it’s all about marketing

In fact, the right marketing will help you attract the maximum amount of tenant applications and the most qualified candidates. 

That’s why we settle for nothing less than the highest standard in traditional and digital marketing strategies. 

We’re so confident in our marketing approach, in fact, that we don’t take a marketing fee until after your property is successfully rented out. 

Here’s how it works:

How We Market Your Santa Clarita Rental Property

Our Marketing Approach

We believe in using the best traditional and digital marketing strategies, so we can cast a wide and deep net into the pool of applicants. That’s how we help you find the right tenant for your property. 

When you trust your rental to SCREM, your marketing and advertising includes:  

  • In-person showings hosted by a leasing agent, who will market your property to all interested tenants 
  • Digital listing on our website, which syndicates to thousands of other websites in California and beyond 
  • Zillow Membership, which features your listing at the top of search results with a “verified source” badge on Zillow, Trulia and Hotpads
  • Additional syndication to 35 different rental websites including realtor.com, apartments.com, padmapper.com and more 
  • Social media marketing that features high-quality photography and video on multiple platforms including Facebook and Instagram 
  • A rich referral source from past and present tenants and property owners, as well as referrals from approximately 1,600+ local real estate agents 
  • “For Rent” signs placed in the yard, window or balcony of your property that display our office phone number and website
  • A list of our available rentals available 24 hours a day on our website, at our office and by fax

Our Marketing Fee

As is standard in our industry, SCREM charges the property owner a one-time $400 marketing fee, but contrary to industry standards, we charge the fee after the property is successfully rented out to the right tenant. That means it’s not an up-front cost. 

This fee ensures your property is seen and sought by potential tenants – wherever people are considering a move to your area. 

“Once the tenant pays their deposit and first-month’s rent, we deduct the marketing fee from the first month’s rent. The rest is released directly to you,” explained Steffanie Stelnick, CEO and President of SCREM.

“That means nothing comes out of your pocket to get your property rented, leased and making income every month for the foreseeable future.”

This is a little different than most other property management firms, as most companies collect their marketing fee up front. 

“But we know we can get your property rented. We’re confident in our ability to market your property, and we want you to be, too,” Steffanie explained. “That’s why we take the risk right alongside you.”

Learn About Our Investor Program

Don’t have a rental property yet? Purchasing Santa Clarita Valley property is a great way to expand a smart investment portfolio. 

As our own portfolio has expanded over the years – not just in the number of properties but also in the areas where we manage property – we’ve been able to provide our clients with a number of excellent investment opportunities.

If you’d like information about potential properties before they hit the market, contact us to see how our team of professionals can help.

How We Can Help

We have a network of top-of-the-line properties and expert professionals that extends throughout the state of California, in addition to 30+ years of property management experience in the Santa Clarita Valley. Our team can help you find the perfect rental home and walk you through a seamless application and move-in process. 

“It’s important to understand that our team can help with all aspects of the rental process in Santa Clarita and throughout Southern California,” Steffanie said. “Give us a call, and we’re happy to answer any of your questions.”

About Southern California Real Estate Management Inc.

Southern California Real Estate Management Inc. was founded in 1987 and has grown to become the largest property management company of individually-owned single-family homes and condominiums in the Santa Clarita Valley. Our locally owned and operated company currently manages 700+ homes in Southern California. We specialize entirely in residential property management. Our only business is the leasing and management of homes and condominiums, and in 2019, we successfully processed more than 840 rental applications and collected nearly $20.5 million in rent.